In large enterprise organizations, the sales process often involves dedicated teams using complicated sales cadences, expensive sale automation technology with complex integrations, and diverse set of sales channels. But as a small business with limited sales resources, how can you compete with the right breadth of resources in support of your sales efforts? Don't sweat it! Your sales success is NOT limited because of your company's size. Here are some key steps that your SMB sales team can take to develop an effective sales strategy by drawing on the same data-driven processes employed by larger, well-resourced companies.