With the financial year almost over in many regions, the usual routine of looking at the current martech stack, and assessing the gaps will soon commence. This includes (amongst other things) brands revisiting their existing customer engagement platforms or looking to onboard a new one to further enhance their engagement game.

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While the decision to upgrade the martech stack with a new customer engagement platform requires utmost research and sincere, internal evaluations, here are a few critical factors to consider: