The secret to converting leads to customers is as simple as personalization.

Customers are tired. They are bombarded with choices and spammy digital ads vying for their attention. Clever marketers understand that personalization allows them the chance to break through the clutter. The only real decision is how to build a personalized marketing strategy that delivers results.

One of the most popular methods for delivering a personalized marketing experience is marketing automation. A staggering 91% of marketers say that marketing automation is very important to the success of their marketing campaigns.

Marketing automation is a popular business automation strategy used by companies on the cutting edge of digital transformation. This matters because in the fast-paced environment of marketing, any time you can save during the workweek is key. Marketing automation leaves you with more time to do high-level work and spend less time focusing on smaller tasks.

But you don't need to be a Fortune 500 company to benefit from automation. Any company or business that relies heavily on digital marketing and email marketing should consider a marketing automation strategy.