There's more to CX than customer enjoyment; arguably, the most important part of CX is consistency. Commerce does not benefit from surprises, and customers want to know what to expect from your company. CX and branding go together in this respect. Consistent appearance, processes, and ability to leverage corporate knowledge are more important in the long run than a "wow" moment. Read this article and get to learn more on the products in multiple categories on G2 that directly address customer experience.