For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come-Google began phasing out third-party cookies for Chrome users in January of this year.

The challenge: third-party cookies are what much of paid media relies on for performance tracking and targeting. So what can you do? Today, I'm going to walk through what you should be doing to prepare your PPC accounts for the removal of third-party cookies and what you should expect from your campaigns moving forward.