Content is everywhere.

On our social media feeds, in our inboxes, on the websites we visit - we're surrounded by content every day. And whether we realize it or not, the content we see and choose to engage with online can have a powerful influence over our decisions. For example, do you follow any brands on social media, not because you're a regular customer, but simply because you enjoy the content they post?

Many companies, understanding the importance of content marketing in our lives, have developed extensive strategies to create content that will engage their audiences and attract new customers. But for many businesses, the thought of continuously creating original, interesting content is overwhelming.

That's where content curation comes in.