As the co-founder and co-CEO at Crowd Surf, Cassie Petrey helps some of the world's most incredible talent - including Britney Spears, the Backstreet Boys, and others - connect with their fans. In today's episode of Make It Happen Monday, Cassie shares her extraordinary perspective on starting with virtually nothing and working her way to the top. Listen in as Cassie and John discuss the similarities between the music and sales industries, how AI is changing marketing strategies in the music industry, the positive impact of imposter syndrome, and the links between risk tolerance and success.