What is a Customer Retention Rate and How do I Calculate It? | Gainsight
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Riana Upton Riana Upton
Posted May 30, 2018 9 min read
What is a Customer Retention Rate and How do I Calculate It? | Gainsight

Customer retention describes the actions and strategies used to prevent customers from taking their money elsewhere. When a customer defects, it's known as churn.

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