How Ruth Zive & Tyler Lessard Position to W.I.N. • Blogos – Webflow HTML website template
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Rowan Noronha Rowan Noronha
7 min read
How Ruth Zive & Tyler Lessard Position to W.I.N. • Blogos – Webflow HTML website template

It's the role of product marketers to act as architects of growth (or "Marchitects", as we like to call them around here). A product marketer becomes a Marchitect by positioning their company to W.I.N. And in typical product marketing fashion, W.I.N. is indeed an acronym.

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