You poured the budget into that new branded podcast. But now the CMO wants answers. Did it work? Did anyone listen? Did it move the needle?

We all know the story - downloads and subscribers are easy to track, and they look great on a report. But they don't show you the full picture.

Fatima Zaidi, Founder & CEO of Quill and CoHost, and Tom Webster, Partner at Sounds Profitable, pull back the curtain on what success actually looks like in podcasting today.

You'll walk away with:
1. How to understand who your listeners are, their preferences, & values
2. How to track listener journeys across platforms
3. How to align podcast performance with business goals
4. And yes, how to prove podcast ROI