In this video, Scott Anderson discusses how to effectively promote affiliate products. He explains the three different types of affiliate products that can be promoted: low ticket products from Clickbank, software products like Clickfunnels with a 40% recurring commission, and high ticket systems like the High Ticket Affiliate Accelerator, which offer 50-100% commissions. Anderson also provides a diagram and explains the good, better, and best ways to promote affiliate products, with the best way including sending traffic, opt-ins, pre-sales, pre-qualification, and then finally sending the customer to the offer. Anderson emphasizes the importance of building trust with customers through pre-qualification and answering their questions. He encourages viewers to check out the link to the High Ticket Affiliate Accelerator for an example of the right way to market.