Millennials have been the darlings of marketing and media for the better half of a decade.
But it may be time for them to pass the baton. A new generation has taken root, wielding
more potential buying power than any before them. Generation Z - those born in the
mid-1990s thru 2011 - will comprise 32 percent of the global population of 7.7 billion
in 2019. That makes Gen Z an estimated 2.5 billion strong. Gen Z is also 20 percent of
the U.S. population and will grow to the largest generation, at 27 percent of the total,
by 2025