Your CMO wants a "simple" report showing how many opportunities marketing sources every month and how many bookings or ARR they generate. The problem is that no one has set up the tracking and cataloging mechanisms to connect the dots between what marketing publishes into the ether and how that correlates to sales.

Marketers are in the hot seat (now more than ever!) to validate the impact of their strategies. The truth is that many marketers are not aware of the complexity involved in tracking every interaction and linking it to a person, account, or opportunity.

We'll start by defining marketing data collection, give you a roadmap, and outline some best practices to live by when building a data collection strategy.