Funnel Lab Fridays: Unlocking B2B Marketing Success: How to Leverage Intent Data or Maximum Results
Associated with
Nic Zangre Nic Zangre
Eric Westerkamp Eric Westerkamp
Misha Salkinder Misha Salkinder
Posted Jan 24, 2025 6 min read
Funnel Lab Fridays: Unlocking B2B Marketing Success: How to Leverage Intent Data or Maximum Results

In this episode of Funnel Lab Fridays, we're discussing how to use B2B intent and engagement data to shine a light on the dark funnel. In other words, how do we figure out who's in the market but not yet talking to us?