Features, benefits, or outcomes - where should your marketing strategy zoom in? With a sea of opinions out there, here's the lowdown from some folks who really know their stuff.
[Anthony Pierri]( / anthonypierri ) (FletchPMM), [Emma Stratton]( / emma-stratton-punchy ) (Punchy), and [Chris Orlob]( / chrisorlob ) (pclub.io) tell us where to shift our focus in messaging to B2B companies to be successful.