So how do you capture as many attendees as you possibly can?

The simple answer is, by marketing your event in a smart manner that creates intrigue and generates interest even amongst casual attendees. Event promotion depends on your budget and the scale of event you are planning. If you have big sponsors backing you, you can afford to splurge on large, fancy billboards and glitzy advertisements. But even if your marketing budget is limited, there are a plethora of cool event promotion ideas you can use to reach as many people as possible. Read on to discover them!