The article delves into the communication preferences of millennials, highlighting their aversion to phone calls and their preference for texting. It explores the reasons behind this preference, citing studies and statistics, and emphasizes the significance of adapting communication strategies for businesses to cater to millennial customers. The piece suggests that texting is the preferred mode of communication for this demographic, providing insights into why SMS can be effective, especially in customer service. It concludes with tips on effective text message customer service, stressing the importance of brevity, promptness, teamwork, and a personal touch. The article encourages businesses to consider adopting texting as a primary means of communication to better engage with millennial customers.