Why champion tracking is key for customer success (5-Min Takes - Marketing #9)

Steven Farina of UserGems joins me to chat about how building champion tracking into your customer success strategy can:

1. Move the needle on customer success metrics such as churn and retention rates
2. Upsell and expand your products
Stay updated about what's happening in your customer accounts, like when a champion changes jobs, or there's an opportunity to turn a new stakeholder into a champion.