Internal stakeholders and senior leadership: Are we all rowing in the right direction across product, marketing, and sales?
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Rebecca Geraghty Rebecca Geraghty
Div Manickam Div Manickam
Posted Mar 9, 2023 9 min read
Internal stakeholders and senior leadership: Are we all rowing in the right direction across product, marketing, and sales?

In every company, product marketing's success depends on internal stakeholders and senior leadership. In this article, I'll be sharing the lessons I've learned on how to bring product marketing, sales, and leadership into alignment with shared objectives and key results (OKRs).

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