How Harris Scarfe Used High-Value Customer Personas to Increase Email Engagement

Customer Data Platform (CDP) / Lexer / Case Studies

How Harris Scarfe Used High-Value Customer Personas to Increase Email Engagement

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Elizabeth Burnam

Posted Apr 13, 2021 • 12 min read

How Harris Scarfe Used High-Value Customer Personas to Increase Email Engagement

Lexer

Harris Scarfe used a CDP to evolve their "blast" email marketing approach into a segmented, personalized, and performance-driven strategy.

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