Yello's mission is to help recruiting teams to love their work. For fast growing Enterprise Companies who invest heavily on in recruiting early talent, Yello provides an end to end talent acquisition platform that helps teams source, engage and advance early talent through every step of the hiring journey.

As Yello continues to grow, the marketing team has developed a strategy that relies heavily on organic growth to drive better brand recognition, establish a strategy that relies heavily on Organic growth to drive better brand recognition, establish the company as a thought leader in the early talent recruiting space, and expand the top of the marketing funnel. With a limited budget and resources they leveraged their blog to increase search visibility, provide helpful tips and best practices for talent acquisition professionals and ultimately double blog traffic within a six-Month span.