Associated with
Jenny Clausner
Posted Sep 13, 2018
•
4 min read
What is behavioral segmentation?
The better teams are at segmenting their users, the more they can tailor their approach for each group. With behavioral segmentation, you can optimize for varying journeys and create messaging for precise targeting. The more quickly you can discover what's true about your most valuable users, the easier it will be to attract more of[read more...]
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