Should product marketers own the product map?
Associated with
Lindsay (Boyajian) Hagan Lindsay (Boyajian) Hagan
Richard King Richard King
Kranthi Kiran Kranthi Kiran
Yi Lin Pei Yi Lin Pei
Ashir Badami Ashir Badami
John Fontenot John Fontenot
Brian Yam Brian Yam
Anatolii Iakimets Anatolii Iakimets
Jason Conrad Jason Conrad
Hamish Wyatt Hamish Wyatt
Emily Rose Dallara Emily Rose Dallara
Brian Silverman Brian Silverman
Sorana McCarron Sorana McCarron
Matthew Charles Morton Matthew Charles Morton
Jason A. Lane Jason A. Lane
Posted Nov 16, 2022 8 min read
Should product marketers own the product map?

Who should own the product roadmap? Is it product marketing, or product management? This article dives deeper into this question, getting input from product marketers around the world.

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