Associated with
Christopher Gillespie
Posted Jul 18, 2017
•
8 min read
97% of users churn silently - here's why
Who are your app's users? They're people just like you and me. They have busy lives, friends, daily commutes, and when confronted with challenges, they prefer to avoid confrontation. It's only natural. According to research by thinkJar, that's why 25 out of 26 customers churn silently without complaining. As a product manager, this is awful
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