Adam Westreich has been diving deep into the affiliate space for more than a decade. After working in roles on almost every possible side of the industry, Adam built his own agency, Westreich Consulting, which specializes in helping B2B affiliate programs.

There are unique challenges that affect B2B affiliate programs that we don't see as prevalently in other verticals. Michael Cole, VP of Marketing at Everflow, recently caught up with Adam to discuss how B2B programs can overcome those challenges during a fireside chat. The main takeaway from this chat was that removing as much friction as possible will lead to a more successful B2B program.