Think about the moment when you initially engage the interest of the buyer. How that's achieved has a lasting impact on a seller's ability to ultimately capture the order.

In enterprise sales, this is a moment that has to be replicated multiple times with multiple stakeholders.

While your sales process can keep you organized and proactive, the sale is ultimately distilled down to the sum of key moments in the mind(s) of the buyer(s).

In this webinar, you'll learn which moments matter most, as well as how to prepare and achieve those moments with each buyer and buying group. We'll discuss the role of technology and how this fits in with the industry's new and powerful focus on Buyer Enablement.