Customer Data Platform and Engagement Platform: Winning Combination to Unlock Growth
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Posted Aug 22, 2022 3 min read
Customer Data Platform and Engagement Platform: Winning Combination to Unlock Growth

Join expert guest, Naim Younis, Head of Digital Marketing and Acquisition at Commercial Bank of Dubai as he discusses the differences and similarities in function between a CDP and a CEP, different business use cases for implementation, and how the CDP and CEP combination can help brands optimize customer engagement.