Associated with
Michael Aagaard
1 min read
Practical A/B Test Statistics: How to Run Better Tests and Get Cleaner Data
"Everyone should A/B test." Sounds like great advice, but if you're not careful, A/B testing can do your online business more harm than good! Michael Aagaard, Senior Conversion Optimizer at Unbounce, breaks down the myths and misunderstandings surrounding A/B testing, focusing on 5 specific things you need to do to prepare for any split test, no matter how obvious the test idea seems
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