I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month, and there was so much content throughout the two day event.

The entire conference, I was jumping between sessions to ensure I could attend the ones most important to me. The conference did an excellent job mixing in presentations and panel discussions (which I find the most engaging), as well as sessions focused on high-level trends impacting programmatic advertising and recurrent operational trends. In this article, I'll highlight my top takeaways and how they impact programmatic advertising and AdTech as a whole.