You've launched a website and you're getting traffic.

A lot of traffic.

People are finding your website from organic searches, clicking on advertisements you've strategically been geotargeting, opening emails from friends and family, clicking through on social media, and some people are even making the decision to click on your banner ad. You must've designed that ad pretty well.

A hefty percentage of the people that have landed on your website have had the customer experience of a lifetime, and because of that, you've made some sales.

But success doesn't mean anything to a marketer that can't measure it.