Associated with
Brandi Seich
Posted Dec 1, 2016
•
4 min read
Fast Five: Q&A with Brandi Seich of DHL Supply Chain on Marketing in the Attention Economy
Brandi Seich, Manager, Marketing Operations at DHL Supply Chain answers five quick questions on marketing in the Attention Economy. Hear how predictive analytics, personalization and retargeting play a role in sustaining buyer attention, and why marketers need to deliver the right message at the right time as succinctly as possible.
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