PathFactory

PathFactory

Website LinkedIn Twitter Instagram
A Step-by-Step Guide to Conducting a B2B Content Audit
Article
A Step-by-Step Guide to Conducting a B2B Content Audit
A Complete Guide to B2B Content Distribution
Article
A Complete Guide to B2B Content Distribution
The Definitive Guide to B2B Content Marketing Best Practices in 2024
Article
The Definitive Guide to B2B Content Marketing Best Practices in 2024
What is B2B Content Marketing? Your Guide To Reaching New Heights
Article
What is B2B Content Marketing? Your Guide To Reaching New Heights
PathFactory Acquires Uberflip: Facing The Future of B2B Together
Article
PathFactory Acquires Uberflip: Facing The Future of B2B Together
The B2B Buyer's Journey in 2024: Mapping the Stages from Awareness to Purchase
Article
The B2B Buyer's Journey in 2024: Mapping the Stages from Awareness to Purchase
🧃
Your Guide To Great B2B Content Marketing Strategy
Article
Your Guide To Great B2B Content Marketing Strategy
Announcing ChatFactory: The Generative AI-Powered Buying Agent
Article
Announcing ChatFactory: The Generative AI-Powered Buying Agent
Better B2B Buying Journeys: The Top Content Intelligence Tools
Article
Better B2B Buying Journeys: The Top Content Intelligence Tools
Forrester B2B Summit 2024: The Year of Revenue Process Transformation
Article
Forrester B2B Summit 2024: The Year of Revenue Process Transformation
Better B2B Buying Journeys: The Top Five Content Intelligence Tools
Article
Better B2B Buying Journeys: The Top Five Content Intelligence Tools
Stop Guessing, Start Growing: Win By Proving Content Marketing ROI
Article
Stop Guessing, Start Growing: Win By Proving Content Marketing ROI
Navigating B2B Buyer Enablement With Michelle Killebrew
Article
Navigating B2B Buyer Enablement With Michelle Killebrew
Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous
Article
Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous
Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit
Article
Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit
Forrester B2B Summit 2023: The Year of the Content AI Clarion Call
Article
Forrester B2B Summit 2023: The Year of the Content AI Clarion Call
Generative AI's Impact on Content Intelligence
Article
Generative AI's Impact on Content Intelligence
Sales and Marketing Success: Overcoming Obstacles and Achieving Growth With Amy Vosko
Article
Sales and Marketing Success: Overcoming Obstacles and Achieving Growth With Amy Vosko
Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023
Article
Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023
Old School Trade Shows Are Costing You Time and Money
Article
Old School Trade Shows Are Costing You Time and Money
B2B Content and The Modern Buyer Journey: A Q&A With Marketing Leader Michael Schultz
Article
B2B Content and The Modern Buyer Journey: A Q&A With Marketing Leader Michael Schultz
Building a More Intelligent B2B MarTech Stack
Article
Building a More Intelligent B2B MarTech Stack
How to Build High-Quality Pipeline Efficiently
Article
How to Build High-Quality Pipeline Efficiently
Here's Why Your Customer Marketing Team Needs Content Intelligence
Article
Here's Why Your Customer Marketing Team Needs Content Intelligence
Why Great Customer Marketing is Your Best Weapon in a Recession
Article
Why Great Customer Marketing is Your Best Weapon in a Recession
The Modern B2B Buyer Wants More Personalization (And Less Emails)
Article
The Modern B2B Buyer Wants More Personalization (And Less Emails)
Changes To The Modern Buyer's Journey: Q&A with Caitlin Clark-Zigmond
Article
Changes To The Modern Buyer's Journey: Q&A with Caitlin Clark-Zigmond
Why a Unified Revenue Team is the Best Way to Prioritize the Customer Experience
Article
Why a Unified Revenue Team is the Best Way to Prioritize the Customer Experience
5 B2B Marketing Tactics to Drive Pipeline in a Recession
Article
5 B2B Marketing Tactics to Drive Pipeline in a Recession
Three B2B revenue intelligence concepts that fuel better buyer journeys
Article
Three B2B revenue intelligence concepts that fuel better buyer journeys
Farewell Forrester Research; Hello B2B Content Intelligence
Article
Farewell Forrester Research; Hello B2B Content Intelligence
Why B2B Sellers and Marketers Switch to PathFactory
Article
Why B2B Sellers and Marketers Switch to PathFactory
Virtual Experiences Are Here To Stay - Here's Why
Article
Virtual Experiences Are Here To Stay - Here's Why
Bridging The Sales and Marketing Gap
Article
Bridging The Sales and Marketing Gap
How buyers engage with B2B content post-pandemic
Article
How buyers engage with B2B content post-pandemic
8 Future-Proof B2B Website Upgrades to Increase Pipeline & Revenue
Article
8 Future-Proof B2B Website Upgrades to Increase Pipeline & Revenue
Who Benefits Most from Content Intelligence?
Article
Who Benefits Most from Content Intelligence?
How Content Intelligence Works
Article
How Content Intelligence Works
3 Key Elements Of A Content Activation Strategy
Article
3 Key Elements Of A Content Activation Strategy
Next-Level Nurture Building Manual for B2B Marketers
Article
Next-Level Nurture Building Manual for B2B Marketers
18 Webinar Tips, From Ideation To Follow-Up
Article
18 Webinar Tips, From Ideation To Follow-Up
How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer's Journey How B2B Content Can Better Support ABM Buyer's Journeys
Article
How Your B2B Content Programs Can Better Support ABM Throughout The Complete Buyer's Journey How B2B Content Can Better Support ABM Buyer's Journeys
5 Ways To Repurpose Your Virtual Event To Increase ROI
Article
5 Ways To Repurpose Your Virtual Event To Increase ROI
The B2B Marketer's 4-Stage Guide To Better Lead Nurturing
Article
The B2B Marketer's 4-Stage Guide To Better Lead Nurturing
Connecting The Right People With The Right B2B Content Is More Important Than Ever
Article
Connecting The Right People With The Right B2B Content Is More Important Than Ever
3 Brilliant Award-Winning Marketers Share Tips And Strategies That Won Them The Killer Content Award
Article
3 Brilliant Award-Winning Marketers Share Tips And Strategies That Won Them The Killer Content Award
Get More Juice From Your (Marketing) Squeeze: 3 Tactics For Optimizing Your Campaigns To Produce More Demand
Article
Get More Juice From Your (Marketing) Squeeze: 3 Tactics For Optimizing Your Campaigns To Produce More Demand
18 Tips For Better Webinars, From Ideation To Follow-Up
Article
18 Tips For Better Webinars, From Ideation To Follow-Up
How B2B Marketers Can Use LinkedIn For ABM
Article
How B2B Marketers Can Use LinkedIn For ABM
Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth
Article
Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth
2020 Predictions From Leading B2B Marketing Practitioners
Article
2020 Predictions From Leading B2B Marketing Practitioners
How The Grump Saved Q4: Happy Holidays From PathFactory
Article
How The Grump Saved Q4: Happy Holidays From PathFactory
3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers
Article
3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers
5 New Things You Can Learn About Your Content & Channel Performance From PathFactory's New Reports
Article
5 New Things You Can Learn About Your Content & Channel Performance From PathFactory's New Reports
If You Like It Then You Shoulda Put A Tag On It-The Importance of Content Tagging
Article
If You Like It Then You Shoulda Put A Tag On It-The Importance of Content Tagging
Software Should Be Bought, Not Sold (And More From INBOUND 2019)
Article
Software Should Be Bought, Not Sold (And More From INBOUND 2019)
3 Ways Customer Marketers Can Use Bingeable Content Post-Sale
Article
3 Ways Customer Marketers Can Use Bingeable Content Post-Sale
4 Key Trends Determining The Future Of B2B Marketing
Article
4 Key Trends Determining The Future Of B2B Marketing
How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers
Article
How Reducing Friction For B2B Buyers Can Boost Conversion & Revenue: 3 Examples From Star Marketers
How Do PathFactory Content Tracks Impact Your SEO?
Article
How Do PathFactory Content Tracks Impact Your SEO?
3 Sales And Marketing Challenges With Today's B2B Buyer
Article
3 Sales And Marketing Challenges With Today's B2B Buyer
It's Past Time Your Webinar Landing Pages Got A Makeover
Article
It's Past Time Your Webinar Landing Pages Got A Makeover
Why Content Hubs Frustrate Your Prospects And Slow Them Down
Article
Why Content Hubs Frustrate Your Prospects And Slow Them Down
The One Major Thing Holding B2B Marketers Back From Harnessing AI
Article
The One Major Thing Holding B2B Marketers Back From Harnessing AI
Marketing Leaders: These Are The Problems That Should Keep You Up At Night
Article
Marketing Leaders: These Are The Problems That Should Keep You Up At Night
Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
Article
Forrester Report: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale
Introducing PathFactory's New Buyer Enablement Capabilities
Article
Introducing PathFactory's New Buyer Enablement Capabilities
Anatomy Of An Award-Winning GDPR Email Campaign
Article
Anatomy Of An Award-Winning GDPR Email Campaign
Why We're Running A vs B: Becoming The Ultimate Testing Champion
Article
Why We're Running A vs B: Becoming The Ultimate Testing Champion
The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy
Article
The MQL Is Dead: Re-Thinking Your Marketing Forms Strategy
Buying Friction Series: Confessions of a Form-Hating Marketer
Article
Buying Friction Series: Confessions of a Form-Hating Marketer
Landing Pages: 7 Tough Questions To Ask About Your Marketing
Article
Landing Pages: 7 Tough Questions To Ask About Your Marketing
4 One-And-Done B2B Content Experiences To Avoid
Article
4 One-And-Done B2B Content Experiences To Avoid
What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy
Article
What Does The Marketing Leader Say? Reactions To B2B Research On How CMOs Buy
PathFactory + G2: Enable Your Buyer With User-Generated Content
Article
PathFactory + G2: Enable Your Buyer With User-Generated Content
Why Content + Data Is The Key To Enabling Buyers In The Experience Economy
Article
Why Content + Data Is The Key To Enabling Buyers In The Experience Economy
How Invoca Tripled Target Account Engagement
Article
How Invoca Tripled Target Account Engagement
The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory
Article
The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory
But Did It Work? Introducing Path Analytics and PathFactory for Sales
Article
But Did It Work? Introducing Path Analytics and PathFactory for Sales
Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages
Article
Sales & Marketing Relationship Therapy: Decoding the 5 Love Languages
7 Twitter Handles To Follow At B2BMX
Article
7 Twitter Handles To Follow At B2BMX
Roundtable Round-Up: 2019 Content Marketing Trends
Article
Roundtable Round-Up: 2019 Content Marketing Trends
Herding Goldfish: Using Content Recommendations To Hold Your Buyers' Attention |
Article
Herding Goldfish: Using Content Recommendations To Hold Your Buyers' Attention |
Finally! A Holiday Blog Post You Can Sing Along To
Article
Finally! A Holiday Blog Post You Can Sing Along To
How PathFactory's Drift Integration Delivers A More Customer Centric Experience
Article
How PathFactory's Drift Integration Delivers A More Customer Centric Experience
The PathFactory And Sigstr Integration: Better Together
Article
The PathFactory And Sigstr Integration: Better Together
PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There
Article
PathFactory Is A Deloitte Technology Fast 50™ Company: Here's How We Got There
Sales And Marketing Relationship Therapy Session 2: What's In A Lead?
Article
Sales And Marketing Relationship Therapy Session 2: What's In A Lead?
Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates
Article
Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates
Was Your Last Campaign Successful? 6 Questions To Ask
Article
Was Your Last Campaign Successful? 6 Questions To Ask
#B2BChannelPanel Round-Up: Paid Ads & Social
Article
#B2BChannelPanel Round-Up: Paid Ads & Social
Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers
Article
Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers
#B2BChannelPanel Round-Up: Email
Article
#B2BChannelPanel Round-Up: Email
Forrester Report: The Birth Of The B2B Consumer
Article
Forrester Report: The Birth Of The B2B Consumer
#B2BChannelPanel Round-Up: Content Syndication
Article
#B2BChannelPanel Round-Up: Content Syndication
Why We're Running The B2B Channel Panel
Article
Why We're Running The B2B Channel Panel