Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous
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Christine Polewarczyk Christine Polewarczyk
Posted Mar 21, 2024 3 min read
Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous

PathFactory's Christine Polewarczyk and 6Sense's Kerry Cunningham sat down to discuss the hidden details about anonymous B2B buyers based on the recent release from 6sense: "2023 Buyer Experience Report". From when to re-target with relevant information to when you should leave a visitor alone, they uncover buying journey trends and how to better understand the behavior of the buyers and buying groups visiting your content.

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