Associated with
Dev Ganesan
Posted Sep 10, 2019
•
5 min read
Software Should Be Bought, Not Sold (And More From INBOUND 2019)
When 24,000 influencers, marketers, salespeople, researchers, and agency executives flock together for an event like INBOUND, it's hard to imagine that a common theme will emerge from the chaos. And yet, it did: From the moment the opening keynote started to HubSpot CEO Brian Halligan's session, the "friction-free experience" was noted as the most important [...]
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