Why Innovid sees old school measurement panels as a 'hack' that no longer make sense
Associated with
Mike Shields Mike Shields
Tal Chalozin Tal Chalozin
Posted Oct 17, 2021
Why Innovid sees old school measurement panels as a 'hack' that no longer make sense

Tal Chalozin from Innovid talks about programmatic buying on TV post-COVID, the problem with the traditional way of counting viewers, and more.