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Community-Led GTM: What's next?
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Key Takeaways:
The size of community: the expansion of "community" in definition, physical and digital distribution, and role in business outcomes.
Community and ______: And...Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
Delivering on business metrics: The right goals to align to and the best ways to measure impact.
What's next? The biggest takeaways from 2023 and one thing to focus on in 2024.
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