In this episode of the Sales Development Podcast, David Dulany interviews Derek Osgood, Founder and CEO of Ignition, a company focused on solving the alignment problem in product launches.
They discuss the challenges faced by sales teams when new features or products are launched without proper communication and alignment, leading to suboptimal selling experiences. Derek shares insights on the importance of user research and customer insights in the go-to-market process, as well as the need for coordinated planning and communication between product, product marketing, and sales teams.
They also explore how Ignition aims to provide a solution by offering a centralized launch calendar, transparent visibility into upcoming launches, and accessible messaging assets. Whether in small or large companies, effective portfolio management and a reliable source of truth are crucial to streamlining the product launch process. Tune in to learn more about Ignition's approach to enhancing alignment and communication in sales and product launches.