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Guest Feature: Building The Future of the Go-to-Market Process
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Exploring the world of C-Suite jobs - Derek Osgood, Founder & CEO of Ignition
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🧃
Guest Feature: Building The Future of the Go-to-Market Process
Nov 17, 2022
Article
Exploring the world of C-Suite jobs - Derek Osgood, Founder & CEO of Ignition
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The importance of internal communication and how to crush it
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As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, I blend analytical, strategic, and creative approaches in a way most tech marketers can't. As both marketing executive and consultant, I've consistently delivered double-digit monthly growth across a variety of markets and business models.

I’m an exec with wide-ranging marketing acumen and skills. My toolkit was built owning giant P&L's at PlayStation and honed relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.

Oh, and I’m a good human who’s fun to work with :)

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