Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie which will also go away is getting more investment.
In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing.