Success in search requires treating search engine results pages (SERP) as a single entity.  Its three core components – ads (search + shopping), #SERP features, and traditional "blue links" – are all mutually beneficial. But too often, each of these functions is siloed, preventing a more robust, holistic understanding of your target audience.  This panel covers: • What is integrated search & how does it help • How to make the case for integrated search to senior management • 5 Strategies that enable SEM, #SEO, and #eCommerce to work together  Our expert guests: • Sam Tomlinson, Warschawski • Kirk Williams, ZATO Marketing  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com