RingCentral's AI-First Strategy Unlocks Marketing Efficiency and Accelerates Campaign Creation
3 min read
RingCentral's AI-First Strategy Unlocks Marketing Efficiency and Accelerates Campaign Creation

By adopting Tofu's AI-powered platform, RingCentral has transformed its marketing operations across nearly all teams. With over 120 active users from demand generation, product marketing, lifecycle marketing, events and field marketing, customer marketing, digital marketing, social media, SEO, ABM, and industry-specific teams, Tofu has become an integral part of their marketing ecosystem. In just six months, the team has created over 350 campaigns and more than 3,000 pieces of content ranging from email nurtures, SDR sequences, whitepapers, ebooks, blog posts, ad copy, landing pages, and much more.