What's Working With ABM Content

Lead-to-Account Matching and Routing / Terminus / Podcast Episodes

Associated with

Sangram Vajre

Bill Kent

Troy O’Brien

Posted Sep 14, 2018 • 3 min read

What's Working With ABM Content - Terminus Site

Terminus

This post is based off a podcast with Bill Kent and Troy O'Brien. If you'd like to listen to the full episode.During a recent #FlipMyFunnel event, Bill Kent and Troy O'Brien talked about how building and utilizing a simple assessment can help marketers boost their ABM strategy by uncovering their customers' pain points while providing them personalized solutions.

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