The 3 Phases of the Media Buying Process
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Daniella Alscher Daniella Alscher
The 3 Phases of the Media Buying Process

Poster ads on the train at 7:35 a.m.

Twitter ads on your feed at 7:42 a.m. Facebook ads on your news feed at 7:50 a.m. Billboards out the train window at 7:57 a.m. Spotify ads while you listen to your Discover Weekly playlist at 8:09 a.m. You can't even get to work without seeing and hearing a million of them.

Advertising campaign here. Advertising campaign there. Advertising campaigns are everywhere.

The volume of advertisements is arguably out of control. Yes, they can be annoying. No, you can't get away from them.

Did you ever stop to think about all of the work it takes to get those advertisements there in the first place?

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