Segmentation and Engagement are two of the biggest marketing trends going into 2020. There is a lot of talk surrounding both of the aforementioned terms and how it can help you personalize the experience for your user. In this session, Nalin Goel, VP Product, MoEngage, will resolve the problems faced by most marketers regarding segmentation, engagement, and personalization.

He'll also highlight how MoEngage's Predictive Segments (based on RFM) can help you target the right user, with the right message and at the right time!