Boosting ARPA with Data: Interview with Daniel Wikberg, Founder & CEO of Upsales
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Boosting ARPA with Data: Interview with Daniel Wikberg, Founder & CEO of Upsales

In the competitive media sector, maximising Average Revenue Per Account (ARPA) is essential for sustained growth. Daniel Wikberg, CEO & Founder of Upsales, shares how strategic CRM integration can transform ARPA outcomes for media companies.

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