Similarweb's latest look at the auto industry shows Cargurus.com led in share of traffic among car-selling peers for the month of January 2023 (based on a look at eight leading peers). In terms of web traffic growth Cars.com, for the second consecutive month, saw the most growth on a year-over-year basis (22%), with Vroom.com showing the month growth from the prior month (+49%), though the company is still suffering on a year over year basis (-44%). Carvana.com (-32% year over year) continues to suffer from declining web traffic.