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HubSpot's CEO Yamini Rangan on ditching the funnel for the Flywheel
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Yamini Rangan Yamini Rangan
Anna Griffin Anna Griffin
Liam Geraghty Liam Geraghty
Posted Apr 28, 2022 • 19 min read
HubSpot's CEO Yamini Rangan on ditching the funnel for the Flywheel
Intercom Intercom

As we devise better ways to engage with our customers, maybe it's time we evolve our metaphors, too.

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