Posted Nov 1, 2019
•
7 min read
Experts from Airbnb, Stitch Fix, and Bark Box on multi-touch attribution & incrementality
Multi-touch attribution, incrementality, and lift are huge issues and opportunities for modern marketers. There's a ton of confusion and disagreement on where they fit and how valuable they are. So what happens when you get world-class experts on marketing science together to talk about them?
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