The G2 on Collaboration Technology: Multicultural Collaboration
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Jazmine Betz Jazmine Betz
The G2 on Collaboration Technology: Multicultural Collaboration

For as much we talk about globalization, rarely do we mention the difficulties of effective global communication.

In fairness, most people share an immediate cultural understanding with the majority of people they work and live with. However, in an exceedingly global society, this comfort isn't a guarantee.

More than ever, employees are likely to work with people different than they are; coworkers may come from different racial or ethnic backgrounds. They may work in an entirely different country. Businesses opening global offices don't usually consider how effectively they can communicate with potential employees. This oversight is concerning, considering 85% of United States- and United Kingdom-based tech businesses intend to expand to global markets. The same applies to businesses recruiting from underrepresented groups, like racial or ethnic minorities.

Businesses must understand the importance of multicultural collaboration to ensure multicultural spaces are inclusive and fruitful. That means considering important questions like: How can technology bolster multicultural collaboration, and what do companies have to gain from instituting it?

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