Online dating app, Hinge, uses Mixpanel to constantly develop, iterate, and improve its app to drive more interaction, retention, and ultimately matches.

Founded in 2012, Hinge is an online dating app that uses members' Facebook friends to make connections. With the tagline "Designed to be deleted," the company is committed to helping people find the relationships they're looking for. As longtime users of Mixpanel, the dating app turned to its data to redesign its product and continue uses it in everything it does today.